The Fossil Group clearly has its eyes set on the wearables market. In 2016, it announced more than 140 wearable devices across different brands including Armani Exchange, Michael Kors, Diesel, Emporio Armani, Skagen, Misfit, and others. This year, Fossil is taking it up a notch as it plans to double the number of wearables it will announce.
During a press conference at CES in Las Vegas, Fossil Group said that it will release more than 300 wearable devices, which include smartwatches, activity trackers, and others, in 2017.
It wants to spark consumer interest with a fashion-first approach, meaning that it plans to make its upcoming devices as beautiful and trendy as possible.